Starbucks (SBUX) At Double Bottom Neckline Resistance

SBUX faces rejection at its double bottom neckline, but there is no weekly bearish divergence, and multiple bullish supports and gaps suggest its inherent strength.

Market Analyst
Mar 6, 2025

Fuelled by a surprisingly positive earnings report in January, the SBUX has rallied into a double bottom neckline at approximately $114.48 to $115.30. This rejection comes with no weekly bearish divergence, but there is a daily bearish divergence.

Fading the neckline here to trade towards the lows at approximately $68.20-$75.46 is a possible play here, but would be a risky one. Multiple key supports below have formed since 2024, offering several bounce points for the asset.

The closest support lies between $104.33-$107.84, a prior resistance that has now been overcome. A long position could be considered in this area if the price holds, and SBUX consolidates.

The most critical zone to watch would be between $100.16-$102.80, where a bullish market gap lies, and aligns with the 50% Fibonacci level at $102.26. If the price dips slightly below, the 61.80% Fib support would come in at $98.68.

All in all, SBUX is forming a bullish reversal pattern, but keep an eye on support levels within the range for now. A rejection assisted by a daily bearish divergence could mean SBUX needs to consolidate further before a true breakout.

Disclaimer: For educational purposes only. Trading comes with substantial risk, leading to possible loss of your capital. Traders are advised to do their own due diligence before investing.

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